Writing.

I ran one of Romania's biggest international music festivals — 40 departments, multi-million euro budgets, 80%+ NPS. Here's what it taught me about scaling a SaaS marketing operation.

Fractional marketing gives growing companies senior marketing leadership without a full-time hire — here's how it works, what it costs, and when it's the right move.

A fractional CMO can transform an early-stage startup's marketing — but only if the timing and budget are right. Here's the honest framework for deciding.

Fractional CMO rates range from $150–$350/hour or $5,000–$10,000/month on retainer. Here's the full breakdown by engagement type, experience level, and what drives the price.

A fractional CMO provides marketing strategy, execution, team management and reporting — at 20-30% of a full-time hire. Here's exactly what's included at each engagement level.

In 1998 I was spending hundreds of thousands on goto.com from Romania. Here's what 30 years of paid acquisition taught me that still applies to SaaS marketing today.

Most founders expect strategy decks. A fractional CMO builds and runs the marketing engine week to week. Here's exactly what that looks like.

A full-time CMO costs $200–300K and takes months to hire. A fractional CMO starts in days. Here's how to decide which is right for your stage.

Fractional CMO pricing ranges from $3,000–$10,000/month. Here's what you get at each tier and how to know what's right for your stage.

Most SaaS founders at $1–5M ARR are still doing marketing themselves. Here's why that's the bottleneck — and what a fractional CMO actually does about it.