Fractional CMO for founder-led SaaS

I build your marketing engine
and run it.

Most fractional CMOs hand you a strategy deck and wish you luck. I build the strategy, the team, the systems, and the campaigns — then run the whole thing. So you can go back to being the CEO.

Book a free 15-min diagnostic See how it works ↓
30+
years building companies
10+
businesses built
700+
apartments built & sold (real estate dev)
$Ms
in managed ad spend since 1998
Companies I've built from scratch
BACON Olely MOVERS
You're a SaaS founder. You're also the CMO. That's the bottleneck.

You've got real traction. Revenue between $1M and $5M. Customers who love the product. But growth is slowing down and you can feel it.

You're still the de facto head of marketing. You're approving the blog posts, reviewing ad copy, managing freelancers, and trying to figure out attribution — between board prep, product decisions, and hiring.

You know it's not sustainable. But a full-time CMO costs $200K+. The last agency gave you a nice report and no results. And the growth marketer you hired is great at tactics but can't see the whole picture.

You don't need another pair of hands. You need a marketing leader who builds the engine and runs it. Strategy through execution. That's what Multiply does.

Most fractional CMOs give you strategy. I give you strategy, systems, team structure, campaigns, and dashboards — then I run it all week to week.

The plan is worthless without the execution.
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Three phases. No mystery.
Phase 1 · First 30 days

The diagnostic

I audit everything — positioning, funnel, acquisition channels, content, analytics, team, and competitive landscape. You get a full diagnostic with a prioritized 90-day action plan tied to your revenue targets, not vanity metrics.

Phase 2 · Months 2–6

Build the engine

I build the marketing machine and run it. Positioning, demand gen, content strategy, paid acquisition, marketing ops, hiring the right people, setting up attribution. Not a deck — an actual working system.

Phase 3 · Months 6+

Scale or hand off

The engine is running. Now I optimize it — lower CAC, higher LTV, better conversion. I mentor your team and transfer ownership so you don't need me forever. Or I stay on as your fractional CMO if that works better.

Multiply is built for SaaS founders who've outgrown doing it all themselves.

If any of this sounds familiar, we should talk.

01 · Revenue stage

You're at $1–5M ARR

Product-market fit is proven. Revenue is real. But scaling the marketing feels harder than building the product did.

02 · Ownership gap

You're still the de facto CMO

You're approving copy, managing freelancers, and making channel decisions between product work and investor calls. Nobody owns the marketing number.

03 · Cost constraint

You can't justify a $200K hire

You need CMO-level thinking and hands-on execution, but a full-time senior marketing leader doesn't make financial sense yet.

04 · Execution failure

Agencies and freelancers aren't cutting it

You've tried agencies. You've tried freelancers. What's missing isn't more hands — it's a marketing leader who owns the outcome.

Liviu, Founder & Fractional CMO at Multiply

I'm Liviu.

Founder & Fractional CMO, Multiply

I'm not a career marketer who moved into consulting. I'm a serial entrepreneur who spent 30+ years building businesses from scratch — and got very good at growth because when it's your money, you figure it out fast.

I started Multiply because I kept meeting the same SaaS founder: brilliant at product, real traction, completely stuck on marketing — because they're still doing it all themselves. They don't need another agency or advisor. They need a builder who can see the whole picture and make the machine work.

Built & sold 700+ apartments in real estate development
Built & ran a major music festival — 3 editions, 40 departments, 80%+ NPS
Running PPC campaigns since 1998, before Google Ads existed
Built a DTC brand on Amazon for the US market
Founded & ran a digital marketing agency
10+ businesses built across 4 countries
Free 15-minute growth diagnostic.

No pitch. No deck. Just an honest look at your marketing, what's working, what's broken, and what I'd do about it. If I can help, I'll tell you how. If I can't, I'll tell you that too.

Book your free diagnostic →